Owned Marketing

Helping you create quality marketing on your own website, channels and profiles

What is Owned Marketing?

Owned Marketing is the content and media that you create on your own channels and platforms that you have control over. This includes, but isn’t limited to your website and web pages, videos, social media posts, infographics and press releases.

In essence, anything you create and control is owned marketing. By spending time improving your owned marketing you will also earn more marketing and improve your SEO.

Owned Marketing Services

Website Creation & Editing

We can help you by either building you a new website, or editing your existing one to help you communicate your value and offering better to both customers and search engines.

Blog Writing & Editing

We can either write your blogs for you and/or edit your existing content to ensure that it ranks for the search terms you desire, and to ensure that readers get the best possible experience.

Visual Content & Infographics

We will help you to create imagery, infographics and other visual content that resonates with your target customers. These images can then be used by you to enhance your online presence and attract new customers.

Landing Pages

We will build specialist landing pages to help you rank for specific industries, products, or in target locations. This ensures you are communicating the words and phrases used in by those who would use your services.

Podcasts & Audio

We can help you to create audio content such as podcasts using our specific equipment and software. Audio allows you to directly speak to your potential customers and offer value on an incredible scale.

Email Creation & Distribution

We will help you built and use your email list. Our serives are fully GDPR compliant and will hlep you to create a closer bond with your customers. We can build your email marketing from scratch.

Industries & Business Types We Often Work With

SEO for Ecommerce

ECommerce is one of the most fast-moving and competitive areas of SEO. There are multiple complexities and a wide-range of search terms and terminology used.

SEO for Ecommerce isn’t one-size-fits-all. Instead, it requires considerations over locations, meta-data, testimonials, images, videos and fresh content. It also requires a balance between information giving and persuasive writing.

At BMR Marketing we have worked with a wide-range of Ecommerce businesses to help them get their products and website ranking high in search engines

SEO for Local Trades

Local Trades and Local Businesses can be some of the biggest beneficaries of good SEO. Because they have the ability to rank for highly specialised, and localised terms.

This may include “Plumbers in Cardiff” as a city or town based search. Or even more focussed terms aimed at certain areas within towns or cities themselves.

SEO for local trades and businesses revolves around localised searches and trust building in the form of testimonials and reviews.

SEO for SaaS Businesses

SaaS (Software As A Service) businesses are some of the fastest growing across the world, and the ability to be found online is a key factor in being able to continue and deliver that growth.

SEO for SaaS can often be different from businesses in established markets, where SEO is not just a tool for finding the right business, but also for education, and being recognised as a market and software leader.

Our experience of working with SaaS businesses from start-up to established global means we can offer you highly effective SEO that will help your SaaS products get ranked and found online.

SEO for Legal & Law Firms

SEO for regulated industries such as law firms and insurance brokers can be complex, with the need to remain compliant with current regulations.

However, that doesn’t mean SEO is ineffective. In fact, when done well it can be even more so.

Because of the nature of regulated businesses there are a wide range of opportunites to rank for both local and national search terms. Our years of exerience working both for and with regulated companies means we are able to help you rank your products and services.

Why not? is free!

Ask how to improve your Owned Marketing

Common Owned Marketing questions

Outsourcing at least elements of your owned marketing means that you can increase your markeitng capacity quickly, and effectively.

We are experts in creating quality owned marketing, and tying it into your existing marketing activity.

So if you are looking for some expert help, want to scale up your marketing quickly, or want another set of eyes, then you should outsource … to us.

The measurement of success for Owned Marketing is varied. However, at a high level, you should always be looking to see improvements in sales, enquiries, website traffic and ranking positions within search engines.

Specifically, every owned marketing acitivity will have its own set of goals and measurements. For blogs, we may look at page views, backlinks and leads. Or for videos, we may look at watch time, comments and shares.

Every single Owned Marketing activity can be and will be tracked, monitored and improved.

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