Cybata

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Based in South Wales, Cybata are Cyber Security and Data Protection Experts. They specialise in helping businesses of all shapes and sizes get to grips with managing their cyber and data risks.

They do this through a range of services including; training, elearning, audits, assessements and consultancy.

Cybata approached us to take on their SEO and Owned Marketing.

The goals were three-fold. Firstly to improve and maintain the technical structure of the website. Secondly, to create new content and web pages that speak directly to the target customers. Thirdly, to assist with other owned marketing tasks such as emails campaigns to further drive traffic and generate leads.

Who are Cybata?

Based in South Wales, Cybata are Cyber Security and Data Protection Experts. They specialise in helping businesses of all shapes and sizes get to grips with managing their cyber and data risks.

They do this through a range of services including; training, elearning, audits, assessements and consultancy.

Project Goals & Scope

Cybata approached us to take on their SEO and Owned Marketing.

The goals were three-fold. Firstly to improve and maintain the technical structure of the website. Secondly, to create new content and web pages that speak directly to the target customers. Thirdly, to assist with other owned marketing tasks such as emails campaigns to further drive traffic and generate leads.

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Project Details

PROJECT START: March 2020
CLIENT: Cybata Ltd
WEBSITE: cybata.co.uk
INDUSTRY: Data Protection, GDPR & Cyber Security
TIME FRAME: Ongoing

SEO work carried out

Some of the specfic works we have carried out include:

  • On-page content: Re-writes of existing pages to ensure they spoke to the desired target customers, as well as including relevant keywords so that the pages had the potential to rank.
  • New landing page creation: We created new, highly-targeted landing pages to help Cybata rank for their target industries and target locations.
  • Minimising Website Errors: We constantly monitor and maintain the website, fixing errors and updating plugins to ensure that the website remains high in the SERPs.
  • Email Campaigns: We carried out some specific marketing emails to highly-relevant people and businesses about some of the work and partnerships Cybata has been doing.
  • Regular Reporting: We update the client weekly with work updates and reporting updates to ensure that both parties know exactly what is going on.

Time Breakdown

  • Content Creation & Editing
  • Technical SEO
  • Communication & Calls
  • Other Marketing

SEO Results & Outcomes

Improving website rankings

When we started working with Cybata, they were not ranking for any terms outside ‘branded’ keywords. Therefore our work rewriting the existing pages, and creating new pages specially designed to speak to Cybata’s desired customers and rank.

As you can see from the graphs, the results of our work is evident. Cybata is now ranking in the top 3 results for a number of keywords which are important to generating future sales.

Increasing Visibility

One of Cybata’s goals is to increase website visibility. Over the months we have managed to achieve this goal.

Very deliberately, we didn’t target general visibilty by conducting short-tail generalist SEO work. Instead, we focused on improving visibility for searches related the the target industries Cybata wanted to work with, and the locations they wanted to work within.

Traffic & Leads

When we started working together, it was made clear that web traffic should not be a primary goal of the SEO work. It should however, grow as a bi-product.

The growth in website traffic to the specific landing pages has helped boost overall traffic. As we expect though traffic is growing at a lower rate, but the quality of traffic is extremely relevant and targetted, and the conversion rate is incredibly high.